In today’s time, social media is used by companies to increase their brand names and to increase their online marketing. Social media helps in increasing a brand’s visibility by building a relationship and communication process with customers.
ocial networks are one of the fastest- growing industries in the world’’. Social networking sites are continuously developing and it is potential enough to help you to grow your business further. For example:
Have a plan
Before starting social media marketing a senior executive must have few guidelines. What campaigns, posts, content, etc are you going to post. A full-fledged plan has to be made to achieve better results. When building a social media strategy make sure it is realistic enough to give you a meaningful impact on your business.
Track the results
If the executives don’t know how much profitable social media is for his/her business then it is of no use investing so much time in it. So make sure to keep a track of records of what is being posted, when it is being posted and how much the target audience is reverting to you.
Choose relevant platforms
Before a senior executive signs up for any social networking sites, it is important to understand which sites will help to boost up the business. Instead of posting and marketing about your business at any social sites you need to understand which are the most relevant ones
For example, an executive should think about what would be more helpful, YouTube help or Linkedln? The understanding has to be there. So if a promotional video is being made then don’t end up posting it on LinkedIn. It’s easy to get lost in this as there are so many social media platforms nowadays. It is even possible to overlook any site which might be helpful. So it is very important to understand which one is relevant for the business.
Engage with customers
Social media is a powerful place where customers can help in taking your business at a high position and the opposite can also happen. Few things to keep in mind while handling social media platforms.
Try to impress everyone
Make sure to share engaging and unique content but social media is a place which a huge amount of people actively use so if you as an executive trying to please everyone then that is not possible. As every person has their perspective and opinion. So it will be a waste of time if an executive try to make everyone happy.
Ignore your audience
Never neglect the audience who is engaging with your social content. If a senior executive keep engaging with his/her audience regularly it will add value to the business. It’s a two-way process, executives respond to them, they respond to the business.
Lose the personal touch
Initially, an executive will enthusiastic enough to post regularly, engage with your customers, reply to them on their comments and form a personal touch with your customers. But what matters is consistency. Make sure not to stop that otherwise it will create a very impression of the company. Then again it will be very difficult to start all over again.
Remove negative reviews
When good reviews of the brand are seen, an executive might get tempted to delete the negative ones but instead reach out to them and find out what the problem is. An executive might end up making your brand better and have trustworthy customers. Ask them how you can help them to have a better experience and what needs to be improved. You might find something you have been missing and correct it.
These are some of the Dos and Don’ts which a senior executive must keep in mind when it comes to social media. Also during the ongoing process, he/she will understand the flow of the work.