Google Marketing Platform Training, Consulting & Transition

Consulting & Training for Google Marketing Platform (A Unified Advertising & Analytics Platform)

CrimsonCobalt is one of the handful expert Google Marketing Platform Training agencies.

Google Marketing Platform is a unified advertising and analytics platform that establishes stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

With Google Marketing Platform, CrimsonCobalt Digital will help you:

  • Deliver faster, smarter marketing — With day-to-day processes automated, you'll spend your resources on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
  • Gain more control over your investments — Easily see what parts of your marketing are working and make informed decisions to enhance performance — all while feeling confident you’re delivering quality ads engagement.
  • Understand your audience on a deeper level — Integrate and access your data to achieve a more complete view of your customers, and connect your data with Google cross-device and intent signals to spot the foremost valuable audiences.
  • Share insights across your teams — With data and reporting in one place, everyone in your company has an understanding view to your audience, your media, and your business leads to order to share insights and optimize your marketing.

Google Marketing Platform comprises of the below-mentioned products:

  • Display & Video 360 - Holistic solution for end-to-end campaign management, from media planning and artistic development to measurement and optimization.
  • Search Ads 360 - Helps design, buy, and measure your search campaigns on Google and other search engines.
  • Analytics 360 - Enterprise-level analytics integrated with Google tools for a better understanding of your customers through analysis from all touchpoints.
  • Data Studio - Data analysis and visualization tool that transforms real-time data into interactive reports and dashboards for monitoring performance and gain more actionable insights.
  • Surveys 360 - Innovative research tool that helps you gain valuable audience insights for smarter, faster business decisions.
  • Tag Manager 360 - Tag management tool to more easily deploy and manage all third-party tags for powerful measurement.
  • Optimize 360 - Powerful testing platform integrated to check, and personalize customer experiences using audiences from other Google products enhance and improve conversion and improve the customer experience.
Each component of the Google Marketing Platform (formerly DoubleClick) stack can be used independently and the platforms work superbly well as individual solution interfaces. Display & Video 360 can be used to buy ad space, Search Ads 360 is the full solution package for advanced PPC management and Campaign Manager can be used to track all of your marketing activity using tracking ads.

Strategic Google Consulting Expertise and Methodology:

    CrimsonCobalt Digital’s long-standing relationship with and knowledge of Google offers unsurpassed expertise and guidance for you and your organization. Our end-to-end solutions, strategic approach, and proven SIOT methodology, delivered by a team of industry-leading consultants, gives you a powerful strategy and roadmap for driving Insights + Action through Google Marketing Platform.
  • Strategy - Work diligently to understand your business, needs, challenges, and opportunities, helping you develop meaningful and achievable goals with Google Marketing Platform.
  • Implementation - Then connect your goals and strategies with specific tactics to get you up, running, and succeeding with Google Marketing Platform.
  • Optimization - Leveraging key analyses and learning at each step of our engagement, we continually seek ways to realize incremental value from Google Marketing Platform.
  • Training - Ongoing education, training, and support to guide your sustained success.
The team from CrimsonCobalt Digital has been instrumental in restructuring and re-implementing our Google Analytics and Google Tag Manager platform from a jumbled mess to a reliable tool that’s widely utilized by all of the key stakeholders in our company.

Want to know more?

Then Digital Marketing Consulting to find out how to get going with the powerful tool that is Digital Marketing.

We offer customised Digital Marketing training in the field of Digital Transformation, Digital Marketing, Media & PR Crisis Management & Digital Audit.