The digital era has changed the face of business and it is important for marketers to stay updated with what is being demanded by their target audience.
here are various points through which leads can be generated using digital platform:.
Lead generation is taken down into sets of marketing activities that fit with stages of the buyer’s journey, starting with producing traffic, then converting visitors into leads and eventually converting those leads into customers. Generating leads can be a real challenge. Marketers need to build a digital marketing strategy that gives value to the buyers, through that research process, generating qualifies leads.