Advertising and Media Planning

Advertising And Media Planning

Crimson Cobalt is a leading Media planning and buying agency. We make the decisions to deliver a message to the target audience. In this process, we carry out various functions which are:-• Market analysis• Establishing the media objective• Setting the strategy• Implementation• Evaluation and follow-up. Let's have a detailed overview.

Market Analysis: - In the market analysis, we determine who your audience is. The audience is the number and type of people your advertising targets. Performing this analysis helps us to project costs and determine the right media for your campaign.

Establishing the Media Objective

The objective is to determine your goal for reach, frequency, circulation, cost, and penetration. First of all, we determine if your company needs to take over a market or just reach a certain group prior to setting the penetration goals and strategies making it more effective and time-saving.

Setting the Strategy

Crimson Cobalt is one of the top media planning and buying agency we have set our standards high. Once we understand who your marketing audience is and how much it will cost you, according to that we will make a decision about what type of media you will need to use. In that, we offer few options that include Internet, television, radio, newspaper, consumer and business publications, and interactive media platforms.


At the implementation stage, our team of experts develop a plan and set it in motion. This is when we plan and buy media for you. Media planning and buying we purchase space in the selected media for you. This involves committing to the media provider, submitting the ad, and paying the bill. This is where the visibility of the results starts emerging.

Evaluation and Follow-up

After everything is said and done, it is time you see how successful our media plan was. To do so, we need to follow-up and evaluate the results. The success of this media plan will determine future media plans.

And therefore we are the best Media planning and buying agency company in India. Fill out the contact us form. We will get back to you.